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Marketing communication of the company Avon
Netíková, Dominika ; Cimler, Petr (advisor) ; Khelerová, Vladimíra (referee)
The Bachelor thesis is focused on marketing communication of the company Avon Cosmetics. Theoretical part explains the term marketing mix, commercial communication as well as the importance of brand in communication and finally a theory of a marketing research focused on interviewing. In a practical part the company Avon, distribution method and their biggest competitors are introduced. The main aim of this bachelor thesis is to analyze which tools the company uses in marketing communication on a Czech market and find out how the company is perceived among consumers. Finally proposals and recommendations for the company are given.
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Financial analysis of Avon Cosmetics, s. r. o.
Zemková, Kateřina ; Staňková, Anna (advisor) ; Obhlídal, Jiří (referee)
The aim of this bachelor thesis is financial analysis of Avon Cosmetics, s. r. o. for the period 2011-2015. The work is divided into two main parts: theoretical and practical. The first one is focused on the theory of financial analysis. It describes the subject of financial analysis, users, resources and methodology used by the financial analysis. The subject of the second part is the presentation of the selected company and the financial analysis itself. The first is the horizontal and vertical analysis, the ratios are calculated and the conclusion is the forecast of financial distress. Keywords: Avon, financial analysis, horizonal and vertical analysis, financial ratios, bankruptcy models, credit scoring models
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Use of the multi-level marketing in business
Purnochová, Jana ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
This Bachelor Thesis titled Use of the multi-level marketing in business is focused on explanation of the direct selling and the multi-level marketing concept. At the beginning it briefly outlines the history, delimits the fundamental terms and defines the base of functioning of the system and its main advantages and disadvantages. Subsequently the core activities connected to the branch are introduced -- the methods of successful communication are explained and the basic rules, which are essential to attainment of success, are emphasized. A part of the thesis is also a description of the current direct selling, the TOP 10 of multi-level marketing companies per two last years is presented as well. The last chapter presents the company of Avon and its business orientation, the Avon Sales Leadership Framework is also described in this chapter.
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Application of a Direct Selling by Avon Cosmetics Company with Focus on Online Selling
Marchynová, Mária ; Zamykalová, Miroslava (advisor) ; Lišková, Marta (referee)
The principal aim of this thesis is to analyze online marketing and selling of Avon Cosmetics company, focusing on it's personal and direct selling. The first chapter introduces the company and the second deals with personal and direct selling. Theoretical part, which forms the third chapter of the thesis, characterizes direct marketing and its practical application within the company. The fourth chapter is dedicated to internet marketing with an example analysis of Avon Cosmetics. Types of internet sales support are defined in the chapter five, as well as the analysis of their applications in case of Avon Cosmetics. The last, sixth chapter, is dedicated to internet communication tools, with examples based on Avon Cosmetics company.
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Network marketing opportunities on the market of cosmetics
Müllerová, Patricie ; Koudelka, Jan (advisor) ; Kolorosová, Jana (referee)
The main goal of the Bachelor Thesis is analysis of direct selling and network marketing on the Czech market with cosmetics. The work analyses four chosen companies which operate on the Czech market. The conditions which companies offer to their representatives were examined as well as their range of products, cooperation possibilities and commission reward systems. Secondary data about progression and condition of the network marketing on the Czech and world market were used. This work has its own quantitative research which was done to check knowledge about products offered by four chosen companies as well as satisfaction with products. Prices of cosmetics were compared as well. Comparison of chosen companies was made based on information above followed by last part dedicated to conclusion of acquired knowledge. The best companies for new distributors were chosen and recommendations for companies about development of their distribution networks were made. Work is focused on direct selling and network marketing in general and describes principles of network marketing and its advantages and disadvantages. Foundation and history of network marketing is described as well as Czech law treatment of illegal systems. Part of the work is also dedicated to ethic of direct selling.
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